The term '€œbro'€ has been co-opted by so many different sub-cultures that its every mention carries an undetermined meaning whether it means to or not.

The five '€œbros'€ behind the travel-log website brotrip.co know this, but they decided to tackle the challenge head on, reclaiming for the term its most basic meaning of '€œbrothers'€.

Rendy Alimudin, Maulana Nurhadi, Acionk Arifin, Japri Sinaga and Farhan Noor are, of course, not really brothers, but they are bound together by their love of travel and of writing about it.

Having worked the same '€œdull, corporate, digital marketing communication'€ job for a few years, the five friends found themselves spending their lunch hours discussing their dreams and experiences of traveling individually.

'€œAnything to get us out of talking about girls!'€ says Rendy, one of the bros who jokingly considers such activity '€œtoo mainstream'€.

Going online a little less than two years ago, brotrip.co features tales of traveling to places, both remote and popular, not only by the five main bros but by their friends and other contributors.

The free-for-all approach means that the website collects a rich array of different perspectives as well as a good variety of writing and photography styles.

The website also collects profiles (anyone can register to be a member) and shows which members have traveled together.

Brotrip came as a form of escape for its co-founders, all of whom felt that their jobs had ruined what going abroad meant.

Having to travel for work to either market or '€œachieve'€ certain corporate goals or products, Rendy says that the website is a form of rebellion in which trips are made without anything resembling a goal or business plan.

Courtesy of Brotrip

Along the way, the website'€™s rising popularity meant that offers came in, proposing partnerships and takeovers, but as Rendy proudly proclaims, he and his friends always managed to keep things pure and away from business.

'€œWe just simultaneously agreed on not making it a business opportunity,'€ he says.

'€œThe aim is to keep holidays and trips as without-goals as possible. We keep the website up as a diorama of our travels and of the memories made on those trips,'€ Rendy says.

'€œLike a photo album that can be viewed and enjoyed by our grandchildren one day, a nice story of our escapes from the daily grind, alongside best friends.'€

Along the way, Rendy and his buddies have been through mountains and oceans. '€œDiving is a big thing for us right now,'€ he says. They have traversed through places like Siem Reap in Cambodia, Luang Prabang and Vang Vieng in Laos.

'€œOne that stands out for me was our Live On Board four-night travel to the Komodo Islands,'€ says Rendy when asked to name one unforgettable trip.

'€œWe went out with one of the first diving operators in the Labuan Bajo, where we spent most of our times just eating, diving, eating, trekking, watching the sunset, watching the stars '€” it was amazing!'€

Rendy said that if they do have one big goal, it is to show people that holidays do not necessarily have to mean going to mountains, city centers, or the beach.

'€œIt can mean just simply escaping with your mind and exploring whatever is ahead of you. At the same time, we are always open to different mindsets '€” get in touch with us and we'€™ll take a trip together!'€