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Upper middle income people tend to shop online: BPS
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The Central Statistics Agency (BPS) has said that upper middle income people tend to purchase goods online. (Shutterstock/File)
The Central Statistics Agency (BPS) has said that upper middle income people tend to purchase goods online.
"Basically they are consuming the same things -- watches, purses, bags, handphones and accessories -- but the higher income people tend to make purchases through online shopping," BPS head Suhariyanto said on the sidelines of a discussion at the House of Representatives’ compound in Jakarta recently.
He said that based on a recent survey on 10,500 households conducted by the agency, 15 percent of the respondents said they had experience in online shopping.
Experts attribute the decrease in consumption growth to 4.95 percent year-on-year (yoy) in the second half compared to 5.07 percent yoy in the same period last year to the growing trend of e-commerce transactions.
However, Suhariyanto said it was difficult to collect data on e-commerce transactions, especially those involving unregistered businesses on social media platforms.
According to Suhariyanto, the shift to online shopping occurred because of the transaction method, while actual consumption patterns remained the same. “What happened was a change in the transaction method, not the pattern of consumption," he said. (bbn)
