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Guardian daily goes tabloid to cut costs
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Guardian newspaper adopts a new tabloid format and a re-designed masthead with simple black lettering starting Jan. 15, 2018. (The Jakarta Post/Twitter)
B
ritain's Guardian newspaper has adopted a new tabloid format and a re-designed masthead with simple black lettering from Monday as part of a drive to cut costs.
The left-leaning newspaper previously had a blue and white masthead and in 2005 had adopted a Berliner format, midway between a broadsheet and a tabloid.
"Our move to tabloid format is a big step towards making The Guardian financial sustainable," the paper's editor-in-chief Katharine Viner said in a piece for the first new edition.
She called it "bold, striking and beautiful".
I'm not immediately wowed by The Guardian rebrand like I was with their previous. It's grave, which is perhaps fitting for 2017, but it's at the expense of character. Without the blue and their distinctive lowercase wordmark, their brand recognition will take a temporary hit. pic.twitter.com/uLKv2mmEVL
— Todd Atticus (@ToddAtticus) January 15, 2018
The Guardian is selling or scrapping its three presses worth £80 million (90 million euros, $110 million) to cut costs and printing will be outsourced to tabloid-format presses run by Trinity Mirror media group.
The website, which attracts 150 million monthly unique browsers worldwide, has also undergone a redesign.
The company is aiming to break even by April 2019, mainly through cutting costs and boosting digital ad revenue to make up for a sharp decline in print ad revenue.
