National Library seeks to rebrand itself to attract more visitors
The Jakarta Post
The National Library of Indonesia, with its new building in Central Jakarta, is seeking to rebrand itself in an attempt to increase the number of visitors.
The library’s services center and information head, Yoyo Yahyono, said on Monday that the rebranding of the library was important, as the library was currently not well known by the public.
“[We hope] the library will become a favorite destination among the public to explore the information in its collection.” Yoyo said during a focus group discussion about the rebranding of the library in Jakarta, as quoted by Antara news agency.
An expert staff member responsible for the library’s rebranding, Otho Hernowo Hadi, said that one of the library's services that should be improved was its digital library, such as apps and e-books, as there was a changing trend from reading print media to digital media.
The library’s spokesman, Nurhadi Saputra, said that the national library received up to 2,000 visitors per day during weekdays and received more during the weekend. However, Nurhadi said his side was not yet satisfied with the number as the 24-story building could accommodate thousands of people.
“We want to do a rebranding to increase the number of visitors, [who] will not only read books but also attend discussions or explore the information in the library's collection,” he said. (sau)
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