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Ministry highlights tourism branding in South Sumatra
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The Ampera Bridge at night. The bridge is an iconic landmark in Palembang. As part of the preparation for the 2018 Asian Games, the Tourism Ministry together with the South Sumatra Culture and Tourism Agency held a technical mentoring session (Bimtek) regarding Indonesia's tourism brands on Thursday in Palembang, South Sumatra. (Shutterstock/File)
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s part of the preparation for the 2018 Asian Games, the Tourism Ministry together with the South Sumatra Culture and Tourism Agency held a technical mentoring session (Bimtek) regarding Indonesia's tourism brands on Thursday in Palembang, South Sumatra.
“Regarding the Pesona Indonesia and Wonderful Indonesia brands, the main thing that every participant needs to know is that the use of the Pesona Indonesia brand identity is represented in its logo, colors and supergraphics,” said the ministry's archipelago tourism marketing development deputy, Esthy Reko Astuti.
The meeting was attended by representatives of the Palembang Tourism Agency, Palembang Tourism Polytechnic, Indonesian Charms Generation (GenPI) South Sumatra and developers of tourist attractions, such as Al-Munawwar village and Kapitan village.
Read also: Palembang airport to be revamped for 2018 Asian Games
On this occasion, the head of the South Sumatra Culture and Tourism Agency Irene Camelyn Sinaga also introduced the “Explore Your South Sumatra” tourism brand, which is part of a collaboration effort between the agency and MarkPlus, Inc.
The brand will have its official launch at the ministry’s headquarters in the Sapta Pesona Building in Jakarta in the near future. (kes)
