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Blibli celebrates Eid with a special double-day Lebaran sale, running from April 2 to 4
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W
ith the holy month of Ramadan in full swing, Indonesians across the country eagerly anticipate the looming Eid holiday. Aside from great enthusiasm, Indonesians also greet Ramadan with an increased tendency to shop.
According to Google data, nearly 50 percent of online purchases happen in the first week of Ramadan, with 88 percent of shoppers buying items from at least one retailer that they had never purchased from before. This trend aligns with the time-honoured tradition of Eid, which is a joyous occasion where family members come together and either give gifts or dress up in matching outfits to celebrate the holiday.
Indonesian e-commerce platform Blibli has confirmed this trend, with almost double the number of users shopping during Ramadan, hovering at around 58 percent.
Head of Campaign at PT Global Digital Niaga Tbk (Blibli), Wilson Kiantoro, stated that based on the ongoing trend every year, spending at Blibli doubled during Ramadan 2023.
This year, to commemorate the upcoming Eid, Blibli is rolling out a special double-day promotion on its website from April 2-4, titled the 4.4 Lebaran Sale. The promotion carries the theme of “Pesta Promo Lebaran” and aims to provide Blibli users with relevant offers that will satisfy all their Eid needs.
During the three-day campaign, Blibli users can indulge in exclusive deals catered specifically to Eid, with 100 percent Cashback and free deliveries without minimum payments.
On Tuesday, April 2, 2024, shoppers will be treated to Blibli’s Eid Promo Party, which offers 100 percent cashback with free deliveries without any minimum payments on select brands such as consumer electronics brand Sharp, American shoe and apparel brand Vans, and French food-products brand Danone with discounts up to 60%.
On Wednesday, April 3, 2024, select shoppers can be rewarded with special cashback bonuses of up to Rp 1 million (US$62.90), with free deliveries and without a minimum amount when purchasing brands such as consumer electronics brand TCL discount of up to 55%, dental care and personal care Colgate Palmolive with discounts up to 75% and beloved Danish toy brand Lego.
On the last day of the campaign on Thursday, April 4, 2024, Blibli will offer shoppers discounts of up to 90 percent on certain items, including large discounts on renowned brands such as Nike, Apple, and Philips.
Extra promotional sales will be during Blibli’s Midnight Sale, which will run from 12:00 AM to 02:00 AM every day during the three-day promotional period. In addition, for specific item types, such as consumer electronics, including cell phones and tablets, automotive products and home and living products, shoppers can receive an additional 20 percent cashback for their purchases.
Blibli also offers value-added online shopping benefits, such as zero percent instalment fee (Bebas Biaya Cicilan 0%) and paying instalments for up to 24 months for purchasing gadgets and electronic equipment, Customer Service 24 hours and seven days, as well as the benefits of Blibli Ticket Rewards points obtained from every transaction at Blibli. These points can be used for shopping again within the Blibli Ticket ecosystem, which consists of Blibli, tiket.com, and Ranch Market and Farmers Market.
