Homegrown tech giant Gojek and global ad-tech company The Trade Desk (TTD) have partnered to provide advertisers with unprecedented insight into the impact of their online advertising campaigns on offline sales, which can improve the efficiency of marketing decisions and boost advertisers’ business growth. This partnership marks the first Online to Offline (O2O) measurement solution in Southeast Asia.
Essentially, every advertiser wants to know if their advertising campaign works in order to activate their target market. In the digital era, marketers can have more information about consumers, which can help them monitor how their ads are doing and what they can improve to reach potential customers more effectively.
The partnership – which capitalizes on both companies’ fortes – enables advertisers to do just that: promote their brands and products with a data-driven strategy.
Both companies are leaders in their fields: Gojek is a leading tech company in the tech industry in Southeast Asia, while The Trade Desk is a global leader in advertising technology. The groundbreaking partnership will put Indonesia at the forefront of marketing innovation worldwide.
“As a super-app pioneer, Gojek is constantly working to develop ideas and solutions to accomplish our mission, removing life’s daily frictions by connecting consumers to the best providers of goods and services in the market,” said Pulkit Khanna, the vice president of Merchant Research and Analytics at Gojek.
In doing so, Gojek strives to connect customers with the best providers of goods and services in the market. This approach also allows business partners to grow in the Gojek ecosystem.
“This partnership will enable advertisers on The Trade Desk platform to use Gojek’s collective insight to measure their campaigns and ultimately increase the effectiveness of their advertising,” said Pulkit.
Marketers will be able to link sales with advertising campaigns and harness this offline attribution capability to gain unmatched insight on the effectiveness of their advertising campaigns and the return on their advertising investments.
“We are delighted to partner with Gojek, as a pioneer of the super-app model, to deliver O2O measurement in Southeast Asia,” said Mitch Waters, Senior Vice President of The Trade Desk. “Analyzing offline attribution has been an aspiration for marketers everywhere. Given Gojek’s footprint and innovation mindset, we can now make that goal a reality,” he said.
