When the pandemic drove Indonesian consumers online it became imperative for businesses, including restaurants and food and beverage (F&B) merchants of all sizes, to not only go digital but to stay at the top-of-mind of their target customers. As a small business, Eatlah stays at the top-of-mind of its customers by leveling the playing field against much larger and well known businesses through its strategic use of the GoFood Top Banner tool.
In fact, taking advantage of GoFood service and analytics tools is not new to Eatlah. Soon after Eatlah opened its first location in Pantai Indah Kapuk (PIK) North Jakarta in 2016, it joined the Gojek GoFood platform. Based on GoFood analytics, Eatlah owner Charina Prinandita and her two co-founders discovered that a large portion of their online orders were placed from Jakarta Selatan, which encouraged them to open new outlets in those areas.
Said Antoine de Carbonnel, Chief Commercial Officer overseeing GoFood Advertising (AdTech) and Promo (Promotech) solutions for merchants and brands, “Eatlah is a great example of how the tools available on the GoFood platform (GoPromo Ad Tools) help GoFood merchants grow in a very competitive environment. Our tools are easy to use and give merchants the ability to meet their unique needs, no matter how big or how small they may be. I am excited for Eatlah’s future and for the future of all of the GoFood merchant partners on our platform."
Eatlah owners understand the importance of standing out amongst others and realize that to survive in a competitive environment, a restaurant has to rely on more than repeat customers and word-of-mouth. Awareness through GoPromo Ad tools on the GoFood platform have helped them do exactly this by expanding and acquiring new customers. Eatlah has shown great achievements with 4-5x their revenue vs Ads spend and real evident conversion to sales with an increase of 27% in actual new buyers.
A key Ad Tool which has supported Eatlah in its top-of-mind strategy is the GoFood Top Banner. The GoFood Top Banner allows users to reserve an exclusive spot on the first page of GoFood. The banner can be used at any time, any day, and for different purposes. In Eatlah’s case, the eatery uses the GoFood top banner to expand the reach of its promos, share its newest locations, and also to publicize its operating hours.
Co-Founder and Managing Director of Eatlah, Charina Prinandita said, “At Eatlah we consistently use the GoFood Top Banner feature as part of our customer top-of-mind strategy and we are enjoying very positive results. The Top Banner acts as a friendly reminder to GoFood users that we are available to serve them and nudges their taste buds with our menu promos. In fact, we don’t use the Top Banner solely for sales or conversions, it's really about staying consistently present."
Today as Indonesia moves beyond the pandemic, the digitalization which has occurred over the last two years and which has seen 203 million Indonesians go online has positioned online transactions to still be one of the most effective ways to do business.
Added Charina, "Even though our in-store visits are increasing significantly with the relaxing of pandemic restrictions our online orders are also still strong because online ordering has become a part of consumer culture, especially for those who like to enjoy restaurant meals in the comfort of their own homes. We really see the value in GoPromo tools and will continue to use the GoFood Top Banners to stay on our customers top-of-mind.”
