The Ministry of Investment (BKPM) invited GoTo to be a part of the Indonesian Pavilion in Davos, Switzerland. The event ran from May 22 to the 26th and presented two MSMEs that were represented by GoFood and Moka merchant partner, to introduce Indonesian food and beverages.
The Indonesian Pavilion targets 500 visitors, giving GoTo merchant partners the opportunity to introduce Indonesian food and beverages to executives, government, and business owners on the international stage. Selected to represent the country in the Indonesia Pavilion is Dua Coffee.
Since its establishment in 2016, Dua Coffee has turned a hobby into a successful business, with branches in Jakarta, Bogor, Bandung, and Washington D.C., where they opened their North American branch. The owners of Dua Coffee have carried out a series of processes to get to this point, starting from researching their business target market and product development. This Indonesian specialty coffee has been around for 6 years and was chosen to be the representative of GoTo's merchant partners because of their persistence in facing the pandemic by using the Moka POS digital platform. Thanks to this, Dua Coffee managed to increase sales revenue by 140 percent during the pandemic compared to year 2019-2020.
“It is an honor for us as business actors to be given the opportunity by Moka as part of GoTo Financial, to introduce our products in the international arena. The hope is that the MSME industry can continue to be inspired and rely on technology platforms to be able to assist businesses to grow, especially in challenging times,” said Rinaldi Nurpratama, owner of Dua Coffee.
The data collected by Moka, including sales results and customer traffic, has really helped Dua Coffee implement new strategies to increase the productivity of their business operations, such as pricing, customer promotions, holidays, and employee management.
Moka, a cloud-based point of sales (POS) service that provide solutions in the form of features for business owners to ease the way they sell their products online and offline.
“It has been Moka's mission as part of GoTo Financial to provide solutions that can help businesses grow,” said Karan Doeana, Head of Marketing Commerce Enablement GoTo Financial.
Some features that are offered by Moka include real-time dashboard, inventory and stock management, e-wallet acceptance, customer loyalty program features, integration with GoStore, and more. Moka has become a trusted partner to more than 40,000 merchants all over Indonesia, including Dua Coffee.
“With the trust of the Indonesian government to send representatives of local business partners, we support Dua Coffee to be able to introduce Indonesian coffee products to the world,” said Karan.
Moka is one of the business solutions offered by GoTo Financial. Others include GoBiz, GoBiz Plus, Midtrans, Selly, and GoStore. The GoTo ecosystem is the biggest digital ecosystem in Indonesia that empowers their business partners to develop and participate in the digital economy. Their attendance in Davos also aligns with their support of Indonesia's G20 presidency and introduces Indonesia to the global arena.
Moreover, GoTo Financial also facilitates business partners outside the technology ecosystem by sponsoring local Indonesian businesses that plays a big role in introducing Indonesian food and beverages at the Indonesia Pavilion in Davos.
