Along with the promise of a speedy and reliable delivery, the GoSend Instant Jaminan 1 Jam (GoSend Instant 1 Hour Guarantee) initiative has also won the hearts and minds of netizens with a music video and lyric remake of “Ada Apa Denganmu” (What’s With You) by Ariel NOAH.
The video has been watched one million times in the 24 hours following its release on several social media platforms.
Gojek Head of Logistics Steven Halim said that GoSend Instant Jaminan 1 Jam rose to the community’s top of mind with the commercial video, a collaboration between Ariel NOAH and GoSend.
"This achievement is inseparable from the creativity of the Gojek creative team. We are grateful that the remake of "Ada Apa Denganmu", which introduces the 1 Hour Guarantee service, has garnered a positive response from the public,” he said, adding that the video has accumulated more than 150 million views on various social media platforms, including YouTube, Facebook, Instagram, and Tiktok.
The video invites NOAH fans to reminisce with the melody of the first single from the Bintang di Surga (Star in Heaven) album, but with the lyrics changed to “GoSend Instant 1 Jam, Jaminan 1 Jam”, which is repeated throughout the song.
In addition, the scenes in the commercial are modified from the concept of the original music video, with the twist of Ariel NOAH trying to convince an upset seller after the other delivery service chosen was late and received complaints from consumers.
The remake of the "Ada Apa Denganmu" clip also surpassed the record for the #CepetanGoSendInstant video, which was also a collaboration between Ariel NOAH and GoSend in 2021.
On YouTube, the #CepetanGoSendInstant video has been watched 6.4 million times, while the GoSend Instant 1 Jam video has been watched up to 8 million times and is still rising. Steven said the remake video promotes the GoSend Instant Jaminan 1 Jam service as a reliable choice for the community.
"Through the remake of "Ada Apa Denganmu", the new GoSend Instant Jaminan 1 Jam service is quickly recognized by the public, which has also quickly captivated users thanks to its one-hour guarantee. We are optimistic that GoSend Instant 1 Hour Guarantee can be fulfilled as based on internal data; the average GoSend Instant delivery can be fulfilled in about 30 minutes from pick up to drop off,” he explained, adding that 98 percent of GoSend delivery distances are short to medium distances of 0 to 20 kilometers.
Creative Labs Gojek Creative Director Bahari Ck noted that the creative concept in the remake tries to present material that is in-line with the original video.
“In the original "Ada Apa Denganmu" video, NOAH uses the concept of rewind or going backward, so we used the same approach. An interesting anecdote is that all scenes were
done backwards during filming, including the pronunciation of the words in Ariel NOAH’s script. For example, "Jaminan Satu Jam" becomes 'Maj Utas Nanimaj.' In addition, the repetition of the same lyrics over and over is also our unique way to communicate new products and stick to the ears of consumers," he said.
Bahari explained that the brainstorming process for the video involved numerous teams, ranging from the creative team, marketing team, research team to the business team, with Ariel NOAH's contribution being inseparable from the collective effort.
Ariel revealed that every collaboration with GoSend went through an unforgettable creative process, from the first time he tried acting in a funny manner to now being able to remake video clips.
“The "Ada Apa Denganmu" song itself is currently one of the most familiar songs among the public. Many people have a nostalgic experience with the song, so we hope that the public can also sing along when they hear the remake version, while also knowing that now GoSend Instant offers a 1 hour delivery guarantee.
“It's interesting and I’m very happy to be able to sing this song again with a different twist along with the Gojek creative team. I hope the public can enjoy the results of this creative creation as well as reminisce with me,” says Ariel, who is also a GoSend Brand Ambassador.
The remake video’s viral status has also provided a positive impact on GoSend's seller partners in-line with the increasing recognition of the 1 Hour Guarantee service.
Leonard Utomo, owner of Glatuk, GoSend's Best Seller Partner, said that the speed, security, and reliability of the delivery service are important elements in attracting repeat orders and customers, especially as Glatuk sells ice-cream products.
“GoSend has become a favorite delivery option, with a 67 percent increase in the delivery of Glatuk ice-cream using GoSend over the last two years. The 1 Hour Guarantee presented by GoSend Instant really helps Glatuk in providing peace of mind for both businesses and consumers.
“In addition, the delivery fee is also a determinant when buyers are looking to buy our products; with the synergy of GoSend on Tokopedia and the delivery fee promo, our sales have increased significantly. Almost 100 percent of our total e-commerce sales currently use GoSend,” he explained. Recently, Glatuk and GoSend collaborated on a special package design, highlighting the service excellence of GoSend Fast delivery.
With the 1 Hour Guarantee, GoSend will automatically send a voucher worth a maximum of Rp7.000 if the package sent using GoSend Instant takes more than one hour to be delivered, and it is only valid for GoSend orders through the Gojek app.
A similar guarantee also applies to GoSend Sameday, which is for six hours of delivery time. This guarantee is valid for the duration from the stage of confirmed order to order completed, with a 70 percent discount voucher automatically allocated to the user's account.
