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Jakarta Post

Malls attract shoppers with sales

  • Burhanuddin Abe

    Contributor

Jakarta   /   Sun, December 5 2010   /  01:23 pm

If you enter Centro department store these days, you will enjoy a beautiful Christmas ambience.

From Nov. 18, 2010 until Dec. 29, 2010 this department store located at Plaza Semanggi, Mall Of Indonesia, Kelapa Gading; Margo City, Depok; Ambarrukmo Plaza, Yogyakarta and Discovery Shopping Mall, Bali carries the theme “I Love Christmas”. Department stores like Matahari, Metro and Sogo have a similar ambience and are decorating their stores with Christmas trees and other Christmas paraphernalia.

Indeed malls in Jakarta and other major cities in Indonesia face tough competition. However, city people that love shopping always seem to crowd the malls, especially during the holiday season, making it the season for store owners to mint money.

Shopping centers and malls offer various marketing gimmicks, including huge discounts, while some are open until midnight such a...