Google launched a project on Thursday aiming to provide faster mobile Internet access for Indonesians.
Globally introduced in October last year, the Accelerated Mobile Pages (AMP) project has been described as an open-source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.
According to its official website at www.ampproject.org, AMP is just like any other HTML page, but with limited technical functionality that is defined and governed by the open-source AMP spec.
Like all web pages, Accelerated Mobile Pages will load in any modern browser or app webview. AMP files take advantage of various technical and architectural approaches that prioritize speed to provide a faster experience for users. The goal is not to homogenize how content looks and feels, but instead to build a more common technical core between pages that will speed up load times.
The project is open to all players in the net ecosystem: publishers, consumer platforms, and creators. During the early stages of the project, a group of publishers and platforms came together to demonstrate how Accelerated Mobile Pages could transform the mobile web experience, including platforms like Twitter and Google, tech players like ChartBeat and WordPress.com and publishers like Vox, The New York Times, The Guardian and Globo. The preliminary results reportedly revealed that web pages optimized with AMP loaded four-times faster and were ten-times more data efficient.
AMP product manager Rudy Galfi said that whenever users looked for news or certain topics on Google using mobile devices, the relevant web pages that were made using AMP would appear.
"The news that you pick will be loaded very fast and you will feel the ease of reading the entire article without having wait long for it to load. You can also easily explore search results from one AMP news to another by simply sliding your finger," said Rudy in a press release on Thursday.
According to recent data by Google, netizens tend to leave a website if the content takes more than three seconds to load.
Online community website Kaskus on www.kaskus.co.id is reportedly one of the local publishers that has applied AMP technology. (kes)(+)