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Jakarta Post

Sarinah launches online store platform

  • Rachmadea Aisyah

    The Jakarta Post

Jakarta   /   Mon, January 1, 2018   /   11:00 pm
Sarinah launches online store platform Sarinah president director GNP Sugiarta Yasa (center), accompanied by Sarinah's board of directors, tries to place an order on the department store's new online store during its soft launch in Jakarta on Friday. The firm seeks to maintain its competitiveness amid tigher rivalry from e-commerce firms. (The Jakarta Post/Rachmadea Aisyah)

State-owned department store Sarinah has launched an online store platform,, in a bid to cope with stiff competition posed by rapidly growing e-commerce businesses.

Sarinah president director GNP Sugiarta Yasa said the new platform would focus on selling Indonesia’s signature products, such as handicrafts, food and beverages, as well as textile.

“Right now, we are cooperating with numerous small and medium enterprises [SMEs] that produce goods we already sell in our offline stores,” Yasa told the press during the launch on Friday.

SMEs other than its current suppliers would also soon be able to market their items on the website after its launch that is slated in February, he added.

Read also: Jakarta retailer Sarinah to go online

Prior to having its own online store, Sarinah has been selling its products online via several websites.

As of December, 20 percent of the company’s revenue came from online sales, retail director Lies Permana Lestari said.

“As for 2018, we have set a humble target of Rp 1 billion [US$73,900] online sales because as a new player (in the e-commerce business), we want to be realistic,” Lies added. (lnd)