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Drone lovers get more choices with new DJI product
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PT Erajaya Swasembada CEO Hasan Aula (left), DJI communications director Kevin On (center) and Erajaya marketing and communications director Djatmiko Wardoyo hold up DJI's newest drone, the Mavic Air, during a press conference in Jakarta on March 7. (JP/ami)
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hina’s Shenzhen-based technology company DJI launched on Wednesday its newest commercial drone, the Mavic Air, to further expand its market in Indonesia.
Targeting the country’s middle-upper class hobbyist and outdoor lovers, the 430-gram quadcopter drone is equipped with a 4K camera and pilot assistance systems.
The Mavic Air is the second product DJI introduced to the Indonesian market through its local distributor PT Erajaya Swasembada, after launching the DJI Spark in June last year.
“With DJI products, customers can experience first-hand how drones can be used in accordance with their needs,” Erajaya CEO Hasan Aula told reporters during the product’s launch event in Jakarta.
A standard Mavic Air drone costs Rp 12.8 million (US$896), which includes one battery, one remote control, one travel bag, two pairs of propeller shields and six pairs of propellers.
The Combo Mavic Air Fly More is also available for Rp 16 million, for which buyers will also get additional batteries, a power bank battery and a charging station.
Hasan said the distributor was optimistic over the new drone’s sale prospects, but declined to reveal its sales target for 2018.
Apart from partnering with Erajaya, DJI has also opened seven authorized stores. The DJI's new drones are also sold in more than 500 retailers in seven cities across Indonesia. (ami/bbn)
