The recent data scandal involving the personal data of 87 million Facebook users, including one million Indonesians, has shocked users around the world. The data, which should have been private and confidential, had been exploited by Cambridge Analytica.
The British political consultancy apparently used the personal data of Facebook users to develop profiles of prospective voters. Using big data and psychographics technology, the firm manipulated the data to influence the voting behavior of prospective voters according to their clients’ instructions.
Two notable political campaigns Cambridge Analytica had handled were that of Donald Trump in his 2016 United States presidential campaign and the Vote Leave Brexit campaign. The data leak is believed to have contributed significantly to the victories of both Trump and Brexit.
Facebook CEO Mark Zuckerberg has apologize...