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Jakarta Post

Astra's market share drops to lowest level in years

  • Norman Harsono

    The Jakarta Post

Jakarta   /   Wed, July 17, 2019   /   11:45 am
Astra's market share drops to lowest level in years Visitors look around the Gaikindo Indonesia International Auto Show (GIIAS) 2016 at the Indonesia Convention Exhibition (ICE) at BSD City, Tangerang, Banten. (JP/Dhoni Setiawan)

Indonesia's largest automotive company, Astra International, saw its market share for domestic car sales drop to 45 percent in June, the lowest level in years, as the rival brands of Mitsubishi and Isuzu reported rising sales.

Overall domestic car sales dropped 13 percent in the first half of the year to 481,577 units from 553,773 units sold in the same period last year, according to data released by the Association of Indonesian Automotive Manufacturers (Gaikindo) on Tuesday. Sales of Astra car brands, which include Toyota, Daihatsu, Isuzu and Peugeot, dropped 1.2 percent in June alone, compared with the same month last year.

In June, 59,539 cars were sold in the country, marking a 1.2 percent increase from 58,842 units sold in the same month of last year. Month-to-month (mtm), domestic sales plummeted 29.3 percent from 84,146 units in May.

The brands of Mitsubishi, Nissan, Isuzu and Peugeot all experienced year-on-year (yoy) sales growth in June. Mitsubishi sales rose by almost 20 percent to 11,968 units in June from 9,976 in the same month last year. Nissan saw sales quintuple from 211 units in June 2018 to 1,168 units last month.

Meanwhile, Daihatsu, Honda, Suzuki and Toyota experienced falling sales yoy, with Honda suffering the sharpest decline at 16.86 percent to 7,563 units sold in June.

Toyota holds the largest market share at 31.34 percent of domestic sales in June, followed by Mitsubishi (20.1 percent) and Honda (12.7 percent).

Gaikindo chairman Yohannes Nangoi told reporters earlier this year that the association expected sluggish first-half sales due to political activity before and after the general election.

The association has responded by moving its annual Gaikindo Indonesia International Auto Show (GIIAS) to June, one month earlier than usual. 

Gaikindo expects the move to help stimulate sales to meet its year-end target of selling 1.1 million cars. At the half-year mark, 43.7 percent of the target was reached.