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Jakarta Post

E-commerce promotes interregional trade: Study

  • Riza Roidila Mufti

    The Jakarta Post

  /   Tue, October 15 2019   /  02:14 am

When Laras Anggraini, 26, the owner of Smitten by Pattern, started her business in 2017, she was aware from the beginning that her clothing products filled a niche in the market, because they were unique with bright colors and artsy patterns.“At first, we only used social media, because we thought we had a specific market. Previously, the buyers were also limited to young people in Greater Jakarta or other big cities of Java,” she said on Thursday.However, she was surprised after joining an e-commerce platform, Tokopedia, in 2018, which gave her access to a new type of market that she had not found on social media before. She got buyers not only from Greater Jakarta but from as far afield as Papua, Makassar [South Sulawesi], Pontianak [West Kalimantan] and West Nusa Tenggara.With a wider customer reach, she can sell more than 150 pieces a month today, two to three times the sales she...