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SK-II goes bold with launch of facial treatment essence
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(Photo: Courtesy of SK-II)
P
restige skincare brand SK-II makes a bold statement this festive season as it debuts its latest limited edition bottle -- the "SK-II Facial Treatment Essence - Change Destiny Limited Edition" to celebrate women who have chosen to define their own destinies and live life on their own terms.
The iconic SK-II Facial Treatment Essence features a dramatic makeover with three unique Change Destiny mantras “Be the Person You DECIDE To Be”, “CHANGE is in All of Us” and “DESTINY is a Matter of Choice” individually emblazoned across all-white bottles.
In collaboration with three pop culture giants -- Chinese singer-songwriter Dou Jing Tong, K-Pop star Choi Soo-young from Girl’s Generation (SNSD) and top Japanese actress Haruka Ayase -- SK-II will be unveiling a statement film that vividly brings to life the #ChangeDestiny attitude.
In the spirit of celebrating individual choices, SK-II encourages women to make their commitment and declare their statement with the bottle that best represents their personality with the hashtag and rallying cry #YourStatementYourBottle on social media.
The "SK-II Skin Revitalizing Set" is priced at Rp 2.94 million, the "SK-II Radiant Aura Set" at Rp 4.03 million, and the "SK-II Youthful Beauty Set" is Rp 4.36 million.
The SK-II Facial Treatment Essence Limited Edition Bottles will be available in stores until Dec. 31.
