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View all search resultshis August, Indonesian OTA (online travel agent) pioneer tiket.com marks its 10th year in the Indonesian travel and tourist industry, pioneering the digitalization of booking services from plane tickets to hotel stays.
During challenging times like these, tiket.com has been able to innovate by adapting to the changing needs, with more and more people prioritizing safety and comfort on the go.
Gaery Undarsa, tiket.com cofounder and chief marketing officer, said that since its inception, tiket.com had continuously strived to provide customers with ease of travel.
“The role of tiket.com has also evolved into an online platform in support of the government’s vaccination program to suppress the spread of COVID-19 and boost inoculation rates. This step is proof of tiket.com’s achievements and adaptation in this challenging climate for the travel industry,” he said.
To mark its 10th anniversary, tiket.com’s theme of “10 tahun selalu ada tiketnya!” (“10 years of always having tickets”) reflects its myriad improvements in serving the needs of every customer in their trips and entertainment, as well as providing security and comfort alongside the need for COVID-19 tests and vaccinations.
Gaery noted that in its capacity, tiket.com possessed the technology and infrastructure to utilize its wide range of features optimally.
“These features are designed to alleviate every customer’s trip-related concerns. Their popularity during the pandemic can be seen in the three best performing features of Q2 2021; PayLater tickets, Hotel and Flexi tickets for Long Stay Packages, and To Do tickets for COVID-19 tests and vaccination registration at the tiket.com center,” he explained.
During the pandemic, tiket.com has adapted to the situation accordingly, including by displaying real-time information on travel requirements, supporting regional tourism-based economies through various programs and discounts, improving its To Do ticket product to provide ease in searching for COVID-19 tests and vaccination registration, as well as working with the Tourism and Creative Economy Ministry to promote the #diindonesiaaja tourism campaign and providing a series of workshops on digital platform optimization for tourist sector players, especially those in the five priority destinations (5DSP).
Even during the pandemic, tiket.com continues to excel in its business performance. In Q2 2021, tiket.com posted its best performance since the pandemic began a year ago, with product transactions on average rising by 700 percent compared to Q2 2020. This signifies that travel and tourism is one of the top priorities for Indonesians along with being one of the signs of economic growth, with the national economy growing by approximately 7 percent in the same period.
In Q2 2021, plane ticket transactions rose by 400 percent, while accommodation transactions increased by 600 percent. The biggest increase was seen in the number of entertainment and travel essentials transactions in the To Do ticket, which rose by 1,100 percent. At the same time, tiket.com’s number of downloads more than doubled compared with the previous year, showing the Indonesian public’s trust in tiket.com for its travel needs.
tiket.com’s 10th anniversary is also accompanied by three awards it has just received, the HRAsia Best Company to Work For in Asia 2021 (the second year in a row), HRAsia Most Caring Companies Award 2021, as well as ranking fifth in the Happiness Index 2021 with a total score of 4.55. The three awards are a testament to the success of tiket.com’s core value of HAPPY (Hunger, Agile, People-oriented, Performance-driven and Yourself).
During the pandemic, tiket.com has maintained the well-being of its employees, known as t-fam, by not reducing salaries or terminating employees. tiket.com also provides its employees with the Flexi Wallet facility that can be used for their hobbies, education, wellness, medical needs, vacations, as well as other needs.
The company also provides t-fam with the opportunity to improve personal growth through a series of virtual programs from Udemy and Coursera. Employees are able to take as many courses as they wish, with a monthly progress data to monitor their activeness in taking the virtual classes.
The people team at tiket.com has also initiated programs to build employee experience in every aspect of human resources, from the recruitment process to tiket.com alumni providing the best experience in their career.
Dudi Arisandi, tiket.com chief people officer, said that as a dynamic tourism company, tiket.com strove to be a people-centric company as it viewed t-fam as a main priority to ensure Indonesia’s prosperity through tourism.
“With the HAPPY core value, tiket.com continuously redefines and strengthens the meaning of working with honesty and transparency, so that tiket.com’s HAPPY culture can be reflected in its daily operations,” he said.
To mark tiket.com’s 10th anniversary, it is also holding a range of promotions and discounts.
tiket.com VP of brand marketing Maria Risa Puspitasari said that tiket.com’s main focus was on increasing the number of domestic travelers to domestic destinations to help Indonesia’s tourism recovery.
“It’s been proven that tiket.com’s promos are effective in increasing the number of visits to Indonesian destinations, so that industry players can still find a living in these tough times,” she said.
From Aug. 10 to 17, the DEKADE discount campaign offers up to 50 percent discounts with an extra discounts up to Rp 1 million for every tiket.com feature, from ticket bookings to vehicle rentals.
In detail, the DEKADE discount offers the following promos:
“Even though the vaccination process is still ongoing, we still invite people to apply strict health protocols and keep their distance while travelling. tiket.com also implores people to plan their holidays thoroughly for their own safety and comfort,” Risa added.
“On behalf of tiket.com, I would like to thank everyone for their support for tiket.com so that we can celebrate our 10th anniversary. I am optimistic about the future of Indonesian tourism. With the mutual cooperation of every industry player, we can band together for the glory of national tourism to a level we’ve never seen before,” Gaery concluded.
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