Supported by Blibli as its official e-commerce partner, the anniversary event is being held in Senayan Park, from Oct. 10 to 23. Also involved in the event are the six brands of PT. Supra Boga Lestari Tbk.; Ranch Market, The Gourmet, Pasarina, Farmers Market, Farmers Family and Day2Day.

The opening ceremony on Wednesday was held in conjunction with the company’s 24^th anniversary, as it transformed the two floors of Senayan Park into six “islands” representing each of the aforementioned brands, decorated individually for the visitor experience.

The “Famous Markets Around the World” attraction draws inspiration from Pike Place Market in Seattle for the Rank Market area, and an intersection of Istanbul’s Grand Bazaar and Chelsea Market of New York City for The Gourmet area. The Pasarina area is influenced by Pasar Triwindu in Solo, and Farmers Market by Pasar Kumandang in Wonosobo. On the other side of the area, Day2Day’s decoration is inspired by the lifestyle of the younger generation, while Farmers Family is set to attract younger families.

“This 24th anniversary is very special for us. We wanted to create a new movement and present something different from before, and so the idea of Market Hopping was born. The concept of hopping from market to market allows visitors to get to know our brand more closely. In addition, the varied characteristics of each brand at the same time show how our supermarket is ready to serve every level of society,” said Meshvara Kanjaya, CEO of PT. Supra Boga Lestari Tbk.

He explained that the goal of the event is to show the different varieties of each brand that are tailored to all the different markets in Indonesia, and it shows how the company strives to improve its service with the changing times and lifestyle trends. The company wants each customer to have an unforgettable experience as they do their grocery shopping.

 To show its appreciation, the 24^th anniversary events also come with promotions for all Ranch Market branches. Loyal Ranch Market customers may be eligible for Rp 200,000 cashback until Oct. 20. Those who purchase items through Blibli can enjoy a 25 percent discount without minimum spend, and an extra Rp 100,000 for each new customer. Loyal customers are offered a 10 percent cashback of up to Rp 25,000, with a minimum purchase of Rp 250,000, and an extra 30 percent off for a few items in their shopping carts.

To further its mission of improving the welfare of Indonesians, the opening ceremony also marked the commemoration of Down Syndrome Awareness Month. In collaboration with Ikatan Sindroma Down Indonesia (ISDI) and Yayasan Tri Asih, the company held an art auction, where 100 percent of the proceeds will go to the two organizations. Visitors are welcome to contribute to ISDI through its donation wall. Furthermore, PT. Supar Boga Lestari Tbk. has also joined forces with Waste for Change by educating customers about recycling, through its “Conserve for Balanced Life” program.

Following previous celebrations, the company invited local and international partners to collaborate, and as many as 40 were invited to join Market Hopping 2022. Customers who have registered on MyTRUST will have a chance to win prizes by playing games available through the application. Discounts are also available through Blibli via Click&Collect, 2HourDelivery and more promotions every month.

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