Taylor Swift to launch own social media app ‘The Swift Life’

For the past year, Taylor Swift has been out of the public eye. In fact, she even kept it low key in announcing that she will launch her own social media app.

Following the footsteps of celebrities such as Kim Kardashian, and Kendall and Kylie Jenner, the Grammy Award-winning singer has partnered with Glu Mobile in turning this project into a reality.

Glu CEO Nick Earl said that the company is working closely with the pop star whose app is named “The Swift Life.” It will be released in beta version to chosen territories in the latter months of this year.

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“The result is a deeply social environment where Taylor and her fans are able to better connect with one another while expressing themselves in an interactive community,” Earl said.

Through the app, users can get real time updates from Swift, upload and customize photos with stickers and her own version of emojis called Taymojis, and play music while chatting with friends and fellow Swifties.

You may have your first look at “The Swift Life” through the official promo video:

Swift is also expected to release her sixth studio album, “reputation”, on Nov. 10.