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Yayasan Jantung Indonesia introduces new programs to target millennials

Jessicha Valentina
Jessicha Valentina

The Jakarta Post

Jakarta | Thu, November 15, 2018 | 09:37 pm
Yayasan Jantung Indonesia introduces new programs to target millennials

The organization's chairman, Esti Nurjadin, said during her opening speech that the foundation would introduce new programs focusing on millennials. (Shutterstock/File)

Yayasan Jantung Indonesia (Indonesian Heart Foundation) celebrated its 37th anniversary on Nov. 9.

In conjunction with the anniversary celebration, the organization hosted an event on Monday at La Moda restaurant in Plaza Indonesia shopping mall, Central Jakarta, announcing the new management.

The organization's chairman, Esti Nurjadin, said during her opening speech that the foundation would introduce new programs focusing on millennials.

“Healthy habits should start at an early age,” said Esti, revealing the reason why the organization had chosen to shift its target audience.

Among the new programs, the organization announced actress/musician Mikha Tambayong as its new ambassador, replacing model Susan Bachtiar.

Read also: Symptoms that may indicate heart disease in children

Esti said Mikha represented millennials and had gone through a tough selection process.

“The ambassador needs to apply healthy habits within their daily lives, such as refraining from smoking, exercise routinely and maintaining a healthy diet,” said Esti.

In addition to announcing Mikha as a new ambassador, the organization also founded Gugus Relawan Millennial, a group of young people from different fields who would help Mikha promote healthy lifestyle programs.

After the official announcement, Mikha said she was happy to be chosen as a brand ambassador. “I support this beautiful cause. I feel honored, as I fully support healthy lifestyles,” she said.

Following the new ambassador inauguration, the organization also announced Yayasan Jantung Indonesia Photography Awards 2018 contest winners. The winning photos are being exhibited at the shopping mall’s second floor area until Nov. 30. (wng)

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