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Stories are brewing: Starbucks Indonesia launches ‘#SBUXCupOfStories’ campaign
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Coffeehouse chain Starbucks Indonesia introduced a new campaign titled 'Starbucks Cup of Stories' at its 'Reserve' outlet in Senayan City, Jakarta, on Monday. (Starbucks Indonesia/File)
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offeehouse chain Starbucks Indonesia introduced a new campaign titled “Starbucks Cup of Stories” at its Reserve outlet in Senayan City, Jakarta, on Monday.
A popular meeting point for more than a decade for millions of people, the coffeehouse has become more than a place to get the caffeine fix of the day, as it witnesses many customers interact and possibly meet new acquaintances.
“People connect through conversations and build a sense of community at Starbucks,” Liryawati, chief marketing officer of Starbucks Indonesia said in a statement.
The human interaction, brewed alongside the beverages the coffeehouse crafts every day, leads to countless stories of life that are worth sharing, hence the “Starbucks Cup of Stories” campaign.
In order to spread awareness of the campaign and encourage people to share stories, Starbucks has posted a couple of videos to its Instagram account.
Those who want to share their stories related to the coffeehouse can upload them to the Instagram feed using the hashtag #SBUXCupOfStories, and Starbucks will curate the stories, choosing the best ones to be posted on its Instagram feed and story.
The story-sharing experience is only available on mobile phones, where discount coupons and playful photo filters are available.
Read also: Brands use storytelling to better connect to audiences
Speaking of photo filters, Starbucks has commissioned talented young illustrators Muklay, Dinda Puspitasari, Sarkodit and Citra Marina to create quirky, colorful designs for photo stickers and digital frames to add excitement when sharing the photos.
“We believe great stories bring people together,” said Liryawati, adding that the campaign reflected the company’s mission to inspire and nurture the human spirit. (mut)
