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Jakarta Post
The Jakarta Post
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Commentary: When CSR is neither profit nor public good

  • Meidyatama Suryodiningrat

    The Jakarta Post

Jakarta | Thu, August 28 2008 | 10:06 am

PREMIUM Moving in and out of hotels, Jay Westerveld noticed the prevalence of promotional "green cards" placed in guest rooms to promote water conservation and other environmental practices such as reusing towels. Oddly, the New York-based environmentalist found a disconnect between the hotel's promotion and its backroom practices. Thus the term "greenwashing", an amalg...