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s one of the fastest-growing economies in the world, South Korea is a prime destination for business-hungry travelers, including for MICE activities.

It’s wise for anyone who wants to be part of this lucrative Asian
Tiger to learn the time-honored ways to win over South Korean businesspeople, and of course that goes beyond being able to name a handful of K-pop celebrities.

Here are several key etiquette points to remember in getting down to doing business the proper way in Korea, with the following tips gleaned from websites Korea4Expats, Kwintessential and the Canadian Trade Commissioner Service.

What’s in a name?

Refer to your South Korean business counterpart using his or her family name preceded by a title, such as Mr. or Mrs. Do this unless or until you are on very good terms with your counterpart. Some Koreans may have western first names, or use one as a courtesy to foreign colleagues, but experts warn that Koreans view their names as very personal things. Stay on the formal side unless you’ve been invited to do otherwise.

Three’s company

South Koreans prefer business relations with those they have personal connections with, so it is best to be introduced by a third party, rather than introducing yourself, when meeting a Korean businessperson for the first time.

Shaking hands is nowadays considered common. Bowing may or may not happen, depending on circumstances. Koreans are used to bowing to those older than them, with the junior initiating a bow from the waist at an angle of between 30 to 45 degrees, etiquette experts say.

It’s in the cards

Etiquette experts emphasize that exchanging business cards plays an essential role in your first meeting with your Korean counterparts. These exchanges allow them to determine your position and title, thus establishing a sense of understanding as to authority, status and rank. Make sure one side of your card is translated into Korean.

Use both hands when presenting and receiving business cards, with the Korean side facing up in a readable manner by the recipient. And Koreans view the way you treat a person’s business card as indicative of the way you will treat the card owner. Never write on someone’s business card in their presence. Take time to examine the card before storing it.

Ties that bind

Make appointments three to four weeks in advance. Before the planned date, send an agenda and back-up material that includes information about your company and client testimonials. Arrive early to demonstrate respect for those you are meeting.

Know that the first meeting is generally used to get to know each other, so be ready with small talk, on topics such as your hobbies or family details. This is important for building stronger interpersonal relationships that will support your business dealings.

Meet and greet

Make a point of visiting your South Korean counterpart whenever you do business there. This helps relieve them of fears that you, as a foreigner, are only there to make a quick profit. You should also be prepared to spend a great deal of time, money and energy for this effort. This relationship-building stage also requires a lot of modesty and humility. If disagreements arise, refrain from criticizing your counterpart in public. Saving face, as with most Asians, is of the utmost importance. (pgn)