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Jakarta Post
The Jakarta Post
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DKI Jakarta, Indonesia
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‘Super’ smart customers build strong brands

  • Galih Rangha Putra and Daniel Surya

| Sat, February 16 2013 | 02:23 pm

PREMIUM Fans of American football, including those here in Indonesia, are well aware of the huge star power of the Super Bowl in attracting millions of viewers.

The US is consumed by Super Bowl fever during the first weekend of February, especially anticipation of the famous half-time commercials.

Many brand and advertising enthusiasts, customers and the general public eagerly await the Sup...