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Insurance in brief: AIA and Tottenham Hotspur FC collaborate
JAKARTA: Following the success of its recent Cup Shirt partnership with English Premier League soccer club Tottenham Hotspur, more commonly known as âSpursâ, AIA Group announced on Feb
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J
AKARTA: Following the success of its recent Cup Shirt partnership with English Premier League soccer club Tottenham Hotspur, more commonly known as 'Spurs', AIA Group announced on Feb.13 that it has entered into a new long-term partnership with this top-flight team.
Under this new agreement, the AIA brand will be featured on the shirts of Spurs players in all competitions until the end of the 2018-2019 season.
'We look forward to helping them further expand their presence here, as we continue to grow our franchise and communicate the strength, breadth and depth of the AIA brand,' said Mark Tucker, AIA Group's chief executive and president.
Spurs chairman Daniel Levy shared AIA's sentiments. 'Together we share long-term ambitions across Asia, a region where the club has seen significant growth in recent years,' Levy said.
AIA's support of Spurs ' which has a following of over 180 million supporters globally, 80 million of which are in Asia ' reinforces AIA's brand position as 'The Real Life Company', which encapsulates the company's longstanding commitment to be deeply engaged in people's lives.
