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Renault launches two new cars in Indonesia
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Indomobil Sukses International director Bambang Subijanto (left to right), sales and marketing head at Auto Euro Indonesia Ario Soerjo, Renault ASEAN director of operations Serge Yocco and Renault ASEAN head of production strategy Quincy Govin pose with the new KOLEOS during its launch in Jakarta on Wednesday. (JP/Donny Fernando)
D
espite a bleak forecast for the automotive market in Indonesia, French carmaker Renault and its local partner PT Auto Euro Indonesia launched two new products in Jakarta on Wednesday: the KOLEOS and KWID.
Serge Yoccoz, Renault ASEAN director of operations, said Indonesia was one of only a few countries to see the launch of the KOLEOS, a medium sport utility vehicle (SUV), ahead of Europe.
"The new KOLEOS will be [Renault's] flagship for the Indonesian market," he said. "It has been redesigned to have unique features and has the ability of an SUV."
As for the KWID, Yoccoz added, the mini crossover would be offered for consumers eyeing high fuel efficiency and low maintenance costs. "The KWID will be able to address Indonesian customers’ [demand] for a stylish car," he said.
The KOLEOS is offered at Rp 460 million for its standard version and Rp 495 million for the panoramic sunroof version. Meanwhile, the KWID is tagged at Rp 117.7 million and is expected to be able to compete in the compact car segment, which accounts for 16.3 percent of the whole automotive market, according to 2015 data from the Association of Indonesian Automotive Manufacturers (Gaikindo).
Bambang Subijanto, director of Indomobil Sukses International--an umbrella company of Auto Euro Indonesia, said the Renault-Nissan and Indomobil partnership would create good business synergy and respond to customers' demands, especially in after-sales services.
The sales target for both models is set at 1,000 units, until 2017. (ags)
