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National Online Shopping Day eyes Rp 4.95t transactions
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A press conference on National Online Shopping Day (Harbolnas) is attended by (left to right) South East Asia Inmobi sales head Prashant Choudhary, head Of Xiaomi South Pacific Region and Xiaomi Indonesia country manager Steven Shi, country general manager Shopback Indonesia Indra Yonathan and merchant business Doku vice president Rizky Siwu. (JP/Stefani Ribka)
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ational Online Shopping Day (Harbolnas), which will be held on Dec. 12, is eyeing Rp 4.95 trillion (US$365.9 million) in transactions, a 50 percent increase from last year’s sales of Rp 3.3 trillion, organizers have said.
The number of participating e-commerce firms is also up by 20 percent to 254 participants, with participants including noted marketplace Bukalapak, Lazada, fashion department store Mataharimall, hiking gear shop JalanPendaki and ticket seller BookMyShow.
The participants will offer discounts of up to 95 percent, excluding promotions from payment merchants and courier services, said Harbolnas organizing committee chairman Achmad Alkatiri in Jakarta on Wednesday, adding that other participants included pet shops and home décor providers.
He said organizers had partnered with research firm Nielsen to provide data on buyers.
“Other than that, this year is the first time we’re focusing on involving more MSMEs [micro, small and medium enterprises],” he said Wednesday.
The organizers plan to include a special local product corner starting next year to increase the proportion of local products sold online. Seven percent of purchased items in e-commerce are locally made currently, according to the Indonesian E-Commerce Associaiton (idEA). (bbn)
