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Family Mart reserves shelves for SME goods
To help small and medium enterprises (SMEs) sell their products, the government has facilitated in the creation of a partnership between SMEs and convenience store chain Family Mart, which will provide space for SMEs to boost sales
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T
o help small and medium enterprises (SMEs) sell their products, the government has facilitated in the creation of a partnership between SMEs and convenience store chain Family Mart, which will provide space for SMEs to boost sales.
Family Mart operator PT Fajar Mitra Indah, a subsidiary of local consumer goods company Wings Group, reserves shelf space for the SMEs at its stores in Jakarta since Monday.
“We provide three aisles for SMEs here, where they can sell their products,” Family Mart president director Wirry Tjandra said on Monday.
“Currently, we have four stores located in the airport, where there are many tourists. We are committed to supporting SMEs in marketing their products through our stores,” he added.
At present, inside its store located beside the SMESCO building on Jl. Gatot Subroto in South Jakarta, Family Mart sells SME products such as soursop jam, chili sauce, chips, fried onions and more.
Emilia Suhaimi, president director of LLP-KUKM from the Cooperatives and Small and Medium Enterprises Ministry, said she hoped the collaboration with Family Mart would mark the start of more partnerships in the future.
The collaboration gives SMEs access to modern convenience stores. SME products that can be sold at Family Mart have to meet certain requirements, such as certification from the Food and Drug Monitoring Agency (BPOM) and packaging standards.
Emilia is certain the opening of Family Mart at the SMESCO building would not receive any backlash from the SMEs, as happened when a 7-Eleven convenience store opened in the same place a few years back.
“The key is to give SMEs opportunities to sell their products as well to prevent problems of partiality and conflicts,” she said.
Family Mart has 104 retail stores in the Jabodetabek area, and it plans to increase the number of stores to 120 by the end of 2018.
Growth in the retail industry has improved lately, according to Indonesian Retailers Association (Aprindo) chairman Roy Mandey. The association expects retail industry growth of around 9 percent year-on-year (yoy) in the third quarter, up from 6 percent a year earlier.
“It is still [only] a prediction, but we believe retail industry growth can reach 10-11 percent in the fourth quarter of 2018,” he told The Jakarta Post over the phone.
Family Mart says its business has experienced good sales growth as it continues to open new stores. “If our sales growth was only single digits, it would be impossible for us to open six retail stores in a month,” Wirry said.
