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It is much more than just listening to customers: it implies shared learning and communication betwe...
Accenture claims that human interaction remains a vital component of customer satisfaction, eve...
In today’s digital era, a company should be able to cultivate an authentic uniqueness.
Consumers have become increasingly social and less individual.
Technology has made it much easier to enable interactions among people, especially with social media...
As important as differentiation is, how can companies uncover their differentiation and shape it?
Now, business institutions are evidently being called to take on a greater, more serious role in bri...
It is a moment where marketing happens, where information happens and where consumers make choices t...
“Nobody ever got fired for buying from IBM.” What was IBM’s success formula?...
Nielsen (2015) discovered that close to three quarters of Southeast Asian consumers (73 percent) say...