TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
Popular Reads
Top Results
No results found. Please check your search term and try again
Can't find what you're looking for?
View all search results
Popular Reads
Top Results
No results found. Please check your search term and try again
Can't find what you're looking for?
View all search resultsCustomers are not kings anymore
Accenture claims that human interaction remains a vital component of customer satisfaction, even in the digital age.
Change text size
Gift Premium Articles
to Anyone
Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!
In a report titled Digital Disconnect in Customer Engagement, Accenture claims that human interaction remains a vital component of customer satisfaction, even in the digital age. This holds true for all regions, including the Asia-Pacific. (Shutterstock/File)
W
e believe that every company is a service company. In practice, service is not merely related to provision of after-sales support or a customer service helpline.
Service is a paradigm by which a company creates continuous value for its customers.
Advancement in technology and a continuously evolving business landscape have fundamentally shifted the concept of marketing.
The question is, does the traditional paradigm of service — as practiced in the legacy marketing era — still hold relevance?
