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All Nippon Airways creates video game website with rise in gaming tourism in Japan
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F
rom the birth of Space Invaders and Donkey Kong, to Street Fighter and Super Mario Bros., Japan's All Nippon Airways has launched an interactive website that chronicles Japan's rich gaming history -- in video game format, no less.
To pay tribute to Japan's 40-year gaming heritage and respond to the growing rise of gaming tourism in Japan, ANA has created an innovative video game in website format that takes players through four decades of gaming history in Japan.
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As players collect coins, hop on sushi clouds and thwart ninjas, they also get the opportunity to meet some of the biggest developers and game creators in the industry, including Tomohiro Nishikado, inventor of Space Invaders and Daigo "The Beast" Umehara, a professional gamer and Guinness World Records-holder for winning multiple championships.
The video game takes players through the 1980s, 90s, 2000s, and 2010s. For each article read and video watched, players score extra points.
The website is part of ANA's tourism campaign "Is Japan Cool?" created to make tourism more accessible for visitors.
"ANA seeks to act as an ambassador for Japan and its culture on the global stage, and the launch of this new website section will help drive tourism while providing an important educational resource for those interested in video games," said Takashi Shiki, Senior Executive Vice President of ANA in a press release.
Take a nostalgic trip through video gaming land at https://www.ana-cooljapan.com/contents/game/.
