TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
Luxury hotelier Aman launches sister brand Janu
Change text size
Gift Premium Articles
to Anyone
Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!
Ayung suite, one of the suites at Amandari, one of Aman's properties in Bali. (Amandari/File)
T
op-tier luxury hotel brand Aman has launched a new sister brand that will offer more affordable rates and target primarily younger, digitally savvy pleasure seekers.
While Aman's portfolio features opulent resort retreats in some of the most remote and lush settings around the world for affluent travelers seeking privacy and seclusion, Janu is pitched more as a vibrant, dynamic brand.
"....Aman is a sanctuary, whereas Janu is connectedness; Aman offers refined respite, whereas Janu offers an energetic vibe for those seeking greater purpose with inner contentment," reads the press pitch.
Read also: Aman announces private jet service
"We saw a white space in the market, and we want to push the hotel industry into a new sphere," said Aman Chairman and CEO Vladislav Doronin in a statement.
"What with today's modern fast-paced society, which has seen human connection and communication redefined by the digital world, we wanted to create a new hotel brand with a soul and with the aim of kick-starting human interaction again."
The first three hotels to open under the Janu brand are set for Montenegro (2022), Al Ula in Saudi Arabia (2022) and Tokyo (2022).
