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Female-led start-up aims to help decarbonize Indonesia’s future
‘In the start-up scene, I think everyone is more welcoming than more conventional businesses. In energy, for instance, it is still very rare to find females, especially from the older generation.’
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(Courtesy of Faela Sufa)
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big “good vibes only” neon sign on a brick wall fills the room with a reddish hue. Trinkets showcasing Indonesian culture, from a painted jar to wayang, are also on display. Adorning another wall are photographs of the country’s beautiful landscapes.
The almost whimsical interior design is as far from a government office as can be imagined, yet it is in line with the advertisements of the Tourism and Creative Economy Ministry.
Sitting in the middle of the room is CarbonShare CEO Faela Sufa, dressed in a black vest over a white button-down shirt. Holding a stack of documents about technology platforms, she’s ecstatic about the opportunity to present her work at the 42Geeks event happening three floors down.
Many members of Indonesia’s start-up ecosystem are attending the event to connect with other leaders of start-ups based in Silicon Valley, California.
“If the Earth warms and then exceeds the ideal warming target, more than 2 degrees [Celsius] for instance, there will be food shortages, there will be flooding everywhere. It's a simple fact,” said Faela.
“I buy a house in Jakarta and then when I'm older, the house’s value will drop, because it floods everywhere in Jakarta. I don't want to think about those things when I'm old.”
CarbonShare is a tech start-up founded on a mission to offer easier solutions for businesses and individuals to balance their carbon footprint and contribute to achieving decarbonization in Indonesia. As CEO of the company, Faela lit up as she explained more of the topic at hand.
