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Data-driven strategies can solve global problems: Dattabot

Marguerite Afra Sapiie
Marguerite Afra Sapiie

The Jakarta Post

Jakarta  /  Thu, September 1, 2016  /  11:17 am
Data-driven strategies can solve global problems: Dattabot

People look at a view of the solar system using technology Google calls "Project Tango". Tango uses software and sensors to track motion and size up the contours of rooms, which can empower a smartphone to map building interiors. It is a crucial building block of a promising new frontier in augmented reality, or the digital projection of lifelike images and data into a real-life environment. (Courtesy of Google via AP/-)

Big data analytics firm Dattabot, previously known as Mediatrac, highlighted the importance of combining data with advanced technology in various industrial sectors to solve global daily problems during the recent 2016 Data for Lives Festival.

The conference, held on Aug. 30 to 31, presented local and international speakers who apply big data analytics in their respective businesses. With more than 50 sessions, speakers from various backgrounds discussed how data-driven strategies had a greater impact, not only for companies but also people’s daily lives, Dattabot CEO Regi Wahyu said.

During a session on agriculture, panelists revealed that the application of big data analytics and technology could improve farmers’ productivity in yields and crops, and propel production rates to increase by 27 percent a year, Regi said, adding that it directly improved farmers’ well-being.

“We believe that data abundance, advanced analytics and technology, combined with people’s dreams, will make us able to solve the world’s toughest problems,” Regi told The Jakarta Post in Jakarta on Wednesday.

Aside from the conference, the festival also held the Hardware Hackathon event where 375 participants gathered to create real technologies inspired by science fiction. The competition theme was intended to encourage Indonesians to have fearless imaginations and explore their potential.

Another part of the festival’s series of events was an art and technology exhibition entitled “Visualizing the Invisible”, featuring six Indonesian and international artists who process abstract data as a medium to create their artworks. The exhibition is curated by international curator Jeong-ok Jeon and is open to the public until Sept. 6 at Pacific Place mall, Jakarta. (ags)