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Startups eye Gen Z

Jessicha Valentina
Jessicha Valentina

The Jakarta Post

Jakarta  /  Wed, November 8, 2017  /  01:37 pm
Startups eye Gen Z

Most products and services available today were created for Gen Y and Gen X and are irrelevant to Gen Z. (Shutterstock/File)

In the past few years, many startups have built their businesses to suit the behavior and preferences of millennials. However, change is inevitable.

Soon enough, millennials will be replaced  by Generation Z – people born in 1995 and after.

Rizky Muhammad, CEO and founder of Youthmanual – a platform that targets senior high school students and provides a guide to design their future – told The Jakarta Post via email that Gen Zers were special, particularly Indonesian Gen Zers, as they were born in the internet and technology adoption era, making them digital natives.

“Their beliefs, values and worldview are primarily influenced by technology and other factors, including the Reform Era,” said Rizky, adding that there were more than 100 million Gen Zers and some who had graduated from vocational schools had joined the workforce.

“There is a radical shift on how they act and think compared to millennials,” said Rizky.

Read also: Generation Z: The up and coming workforce

Meanwhile, Giring Ganesha, CEO of – a website focusing on male Gen Z – mentioned during a GDP Venture Power Lunch in H Gourmet restaurant in South Jakarta that Gen Z was a new phenomenon, adding that the market had shifted its focus from millennials to Gen Zers.

Giring added that the generation was an important audience as they would be the future of stakeholder engagement.

Both CEOs see opportunities in the Gen-Z market. Rizky mentioned that most products and services available today were created for people of Gen Y and Gen X, which were irrelevant to Gen Zers.

“There are so many opportunities in the market right. This is an entitled generation, one accustomed to everything instant, on-demand,” said Rizky.

For Giring, the market is attractive as they do not have enough reading material. As a startup company, tries to cater to this need. (kes)