One of the features, named Food Orders, seeks to facilitate culinary businesses in attracting more customers. According to a statement, the platform's business account users can use the Food Orders sticker available on Instagram Stories to better promote their menus and allow customers to simply click on the sticker to be directed to their food delivery app.

Food Orders currently only features GrabFood, however, the platform may expand to other food delivery apps in the near future.

“We want the entrepreneurs in the culinary sector to keep their spirits high in maintaining their businesses and connection to their customers. Hopefully this Food Orders sticker will make it easier for Indonesians to interact with and support their favorite culinary businesses on Instagram,” said Kaylie Smith, Instagram Asia Pacific's head of market operations, in the statement.

Additionally, Instagram is also collaborating with creative platform Kreavi to provide free virtual training to help entrepreneurs adjust their marketing strategy amid the pandemic.

Dubbed Akademi Instagram #dirumahaja, the virtual training will allow participants to learn from experts in different fields about how to maintain their businesses and communicate with their customers through visuals and copywriting. The training will be aired for the public on Kreavi’s Facebook account from May 8 to 10.

 

 

 

 

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Saatnya manfaatkan peluang dengan cara kreatif supaya bisnismu terus berkembang di masa sulit ini. Yuk, belajar bareng dengan para expert dan sesama pelaku bisnis lainnya di Akademi Instagram #dirumahaja pada 8-10 Mei 2020, LIVE di Facebook Kreavi. . Mulai dari menentukan strategi komunikasi hingga strategi bisnis, serta belajar langsung dari para pebisnis lainnya tentang cara mereka bertahan di situasi pandemi. . Ada Ancilla Marcelina (@laparmata_food) dan Windy Ariestanty (@windy_ariestanty) di hari pertama, Aldo Rambie (@aldorambie) dan Andrew Darmadi (@halosisofficial ) di hari kedua, dan Arnold Poernomo (@arnoldpo), David Soong (@awie), dan Lizzie Parra (@bylizzieparra) di hari ketiga. Pastikan kamu ikutan semua rangkaiannya, biar ilmu yang kamu dapatkan lengkap. Catat tanggalnya! Dan pastikan kamu mendaftarkan diri segera di bit.ly/AI-DIRUMAHAJA Acara ini tidak dipungut biaya apapun, jadi jangan lupa ajak juga teman-teman bisnis kamu buat ikutan. . #akademiinstagram #dirumahaja #bisnisonline

A post shared by Kreavi (@kreavi) on May 2, 2020 at 5:39am PDT

According to Facebook Indonesia country director Pieter Lydian, the program aims to reach more than 5,000 UMKM entrepreneurs across the archipelago.

Instagram has been one of the go-to platforms for those seeking to discover and purchase the latest popular dishes. Amid this social-distancing norm, several Indonesian public figures have recently been endorsing local businesses' products for free on their Instagram accounts to help the struggling owners reach more customers. (wir/kes)

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