Please Update your browser

Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.

Jakarta Post

It’s time for ASEAN to ‘move beyond awareness promotion’

  • Erwida Maulia

    The Jakarta Post

Jakarta   /   Sat, January 21 2012   /  01:57 pm

Indonesian Foreign Minister Marty Natalegawa called on Friday for a new level of measures to promote the integration of ASEAN into the regional community, saying it’s time to move beyond awareness promotion and start instilling a “sense of ownership” of the organization.

“Awareness of ASEAN today is far better than it was 14 years ago,” Marty said in a speech during an event to commemorate the 14th anniversary of the ASEAN Foundation in Jakarta.

“But, raising awareness is no longer sufficient; we have to instill a sense of ownership among the peoples of ASEAN,” he added.

Marty said that to instill this sense of ownership ASEAN should be more “people-centered” and “people-relevant”, meaning that events within or under the banner of the organization should involve more members of the public in the region instead of merely government officials.