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Jakarta Post

Yahoo! drops Koprol in global overhaul

  • Mariel Grazella

    The Jakarta Post

Jakarta   /   Sat, June 30 2012   /  12:43 pm

Great expectations crumbled on Friday when Yahoo! officially announced the shutting down of Koprol, a geo-tagging website that the Internet giant once said would be a worthy competitor to rival sites and would hold a place in the Southeast Asian market.

Koprol, accessible via mobile phone, allowed users to check in and share information about locations.

A year after its launch by founders Satya Witoelar, Fajar Budiprasetyo and Daniel Armanto of PT SkyEighty, Koprol was acquired by Californian-based Internet giant Yahoo!.

During the introduction of Yahoo! Koprol, Yahoo! Indonesia expressed optimism that the site, which it had invested heavily in, would win the market despite the presence of similar sites, such as Foursquare.

Yet, Yahoo’s tone took an about-face in a message posted on the Yahoo! Koprol website.

 “In line with Yahoo!’s focus o...