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Jakarta Post

Beverage boom Coffee craze

  • Andreas D. Arditya

    The Jakarta Post

Jakarta   /   Sun, March 10 2013   /  10:54 am

A barista filters coffee by a cotton “sock” over and over again in Aceh. (JP/Hotli Simanjuntak)Until a decade ago, finding a decent cup of Java coffee on Java required coffee aficionados to put in some serious legwork, and the results were often unrewarding. But then, the coffee craze kicked in.

As part of a growing trend that started in the early 2000s, coffee shops continue to flourish on the corners of major streets in Java’s major cities and across the archipelago.

After an initial burst of coffee shops opening to meet rising demand, followed by promoting coffee beans grown in Indonesian soil, domestic coffee shops are now diversifying.

Many coffee companies have begun to cater to the increasing demand for ground coffee and roasted coffee beans.

“Our roasted bean sales have increased by more than 10 times since we opened in 2007. Our bean sales now...