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Jakarta Post

RI consumer purchasing frequency on steep decline

The Jakarta Post
Jakarta   ●   Fri, June 5, 2015

A representative of Kantar Worldpanel Indonesia, a market research company, says there has been a steep decline in consumer purchasing frequency this year amid the global economic slowdown.

The company'€™s research showed that the purchasing frequency of Indonesian consumers saw an 8 percent drop from April last year to this year.

'€œThis is the lowest so far, even though the declining trend has been around since 2013. As it has hit this point, there'€™s a possibility that it will slowly stabilize,'€ the firm'€™s general manager, Lim Soon Lee, said here on Friday.

She added that there had also been a 3 percent drop in the consumer reach point (CRP) overall, which was computed from the number and frequency of households buying a certain brand, from 2013 to 2014, according to the company'€™s Brand Footprint survey.

'€œThey'€™ve saved their money and spent less to adjust to the current economic condition,'€ Lee added.

Major retailers such as the fashion and supermarket businesses also reported a decline in earnings during the January to March period, such as Ramayana supermarket, which saw its total revenues decline by 5.1 percent to Rp 1.12 trillion (US$ 84.33 million) in the first three months of this year, compared to Rp 1.18 trillion last year. (fsu)(+++)