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ndonesian non-profit organizations will now be able to boost their online campaigns through Google’s Ad Grants initiative, taking advantage of the tech giant’s AdWords advertising service.

The grant is part of Google’s bid to help Indonesian organizations increase their web presence.

Applicants will receive US$10,000 per month to use AdWords, a google feature that pushes companies’ pages to the top of google searches based on keywords.

Previous Ad Grants users saw the facility help boost their social campaigns and also direct traffic to causes the organizations were promoting.

Several campaigns have benefited from the boost, including crowdfunding measures to raise money for the reconstruction of the Tolikara mosque in Papua, which was burned down by a mob in a religiously motivated attack in 2015.

Social causes have also benefited, namely a fundraising campaign for the family of a security guard who was killed in the Thamrin bombing in January.

Crowdfunding site Kitabisa.com has managed to increase its traffic and collect more for several campaigns that they have been promoting.

Kitabisa.com submitted specific words to be entered into Google’s search algorithm to gather more redirects, as well as push their campaigns higher up on the search results page.

“From what I saw, non-direct donations in the form of traffic activity rose by 10 percent to 20 percent as a result of the AdWords service,” the site’s digital marketing manager Fahri Amirullah said on Tuesday.

“The grant helped in terms of our advertising spending and more causes have now gathered more attention.”

He added that most of the campaigns that caught the eye of donors were mostly national-level campaigns with keywords that were easy to tag in AdWords, due to high public interest in them.

According to Google, the initiative aims to address the main problems that non-profit organizations in Indonesia face; a limited amount of human resources, limited advertising budget, as well as a small online presence.

Google Ad Grants’ program manager Janelle Kuhlman explained that organizations would also have the option of using the AdWords Express service.

The express service is a slightly different version of AdWords that will enable users to relegate control to an automated system that handles where or when certain ads appear.  

“The Ad Grants initiative is open to any non-profit organization, as long as they have an official charity status in Indonesia and also an actively used website. The grants are preferably given to websites with active interaction,” Janelle explained.

Regarding grant amount, she added that participants would get $10,000 every month with no expiration date.

Prior to non-profit organizations, small and medium enterprises (SMEs) are already using Google’s AdWords service to help boost their online activity and presence.

Google says SMEs using its services is in line with its goal to connect more organizations to the internet, a goal that it has expressed since opening its Indonesian office in 2011.