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Jakarta Post

Jokowi, Prabowo race to woo millennials

  • Marguerite Afra Sapiie

    The Jakarta Post

Jakarta   /   Fri, November 16 2018   /  12:47 am

One may argue that incumbent Joko “Jokowi” Widodo and rival Prabowo Subianto are as different as night and day, but there is no doubt that they share at least one similarity: Both are trying to win the hearts and minds of the young voters, aka millennials, in the 2019 presidential election.

The millennial generation — roughly defined as those born between 1980 and 2000 — is a strategic section no political parties dare overlook since the group is considered one of the largest voting blocs, making up as much as 40 percent of the electorate next year.

Months into the presidential election campaign, the strategies of the Jokowi-Ma’ruf Amin and Prabowo-Sandiaga Uno tickets to attract millennial votes have begun to take shape, with both camps aiming to cater to the youngsters’ entrepreneurial ambition.

Jokowi’s campaign team deputy chairman Abdul Kadir Kardi...