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Jakarta Post

Digital trend key to boosting tourism: Government

  • Riska Rahman

    The Jakarta Post

Serpong, Banten   /   Sat, March 16 2019   /  01:59 am

The government is pushing regional administrations to exploit the country’s numerous digital start-ups to boost local tourism and empower local economies to drive economic growth.The digital economy was key to the global tourism industry, as well as Indonesia’s tourism industry, as it helped the sector to grow more rapidly than ever, Investment Coordinating Board (BKPM) head Thomas Lembong said on March 11 at the 2019 Regional Investment Forum in Tangerang, Banten.He cited data that showed the global tourism industry was growing 7 to 7.5 percent annually, double the 3 to 3.5 percent annual growth of the global economy.Thomas said the digital economy spurred tourism through social media, which had shifted consumer behavior from product consumption to experiential consumption.The phenomenon, he said, meant that consumers were more interested in spending on travel to seek “Instagramma...