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Jakarta Post

Gojek, Grab go head-to-head in cloud kitchen services as rivalry grows

  • Apriza Pinandita

    The Jakarta Post

PREMIUM
Jakarta   /   Tue, October 8, 2019   /  12:35 pm
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Catherine Hindra Sutjahyo (second right), chief food officer of Gojek Group, speaks at a press conference for a Nielsen study on Indonesia's food delivery industry on Sept. 19(Photo Courtesy of Gojek/.)

The rivalry between two of Asia's biggest super-apps has been taken up a notch with Grab and Gojek competing for turf in Indonesia’s food delivery market by developing cloud kitchen services. Singapore-based decacorn startup Grab has since 2018 developed its cloud kitchen business, GrabKitchen, under its business unit Grabfood. Following Grabfood’s good performance in the first half of this year, it will expand the business by opening 50 outlets by the end of the year. Meanwhile, home grown decacorn Gojek, in cooperation with India-based internet restaurant startup RebelFoods, began building cloud kitchens in July, with a plan to have 100 built within an 18 month period. Nielsen Singapore‘s latest study on the trend in app-based food-delivery services in Indonesia shows that 95 percent of the 1,000 consumers surveyed in the last three mo...