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Property developers told to think ‘outside the box’ amid growing sharing economy
The growing trend of coliving and coworking spaces also provide opportunities for individual homeowners to offer their assets
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A man walks pass a public cemetery where Jakarta's flagship apartment housing project stands in the background on Feb. 20. The apartment, called Klapa Village, in Pondok Kelapa, East Jakarta, is the first project launched under the zero rupiah down payment housing scheme. (JP/Dhoni Setiawan)
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roperty consulting company Savills Indonesia has urged property developers to think “outside the box” in response to the rapidly growing sharing economy, which is expected to influence rent and housing prices in major cities in the foreseeable future.
Savills Indonesia managing director Craig Williams said developers would need to be more meticulous in reading market demand, extra creative in constructing product plans and maximize digital platforms in marketing its products.
“Several ideas should be considered in future property trends, including the types of high-value properties, segment focus on investors, the concept of beyond property and innovating to create real estate units with smart technology, said Williams in Jakarta on Oct. 23.
According to him, the growing trend of coliving and coworking spaces also provide opportunities for individual owners to offer their assets or units to the market by collaborating with existing start-ups.
Meanwhile, Savills Indonesia research and consultancy director Anton Sitorus said one of the reasons why the sharing economy concept was developed was due to a shift in consumer views on the concept of ownership, with more people today feeling that they do not actually need to own property if they can enjoy housing or office units through medium to long-term leases.
“As a result, many emerging businesses that provide coworking, coliving and cowarehousing facilities are in demand by many start-up e-commerce and technology companies,” said Anton on Wednesday.
Anton also mentioned that Indonesia had potential in digital economic growth.
