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Traveloka seeks to capitalize on rising demand for alternative accommodation
A new feature from Traveloka, Villas & Apartments, was launched in September this year to meet the increasing demand for alternative accommodations.
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Traveloka head of accommodation marketing Shirley Lesmana (second left), vice president of market management John Safenson (second right) and actor Nicholas Saputra (right) launch the company’s latest mobile app feature, Villas & Apartments, in Jakarta on Thursday.
(JP/Robert Yota)
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nline airline ticketing and hotel booking platform Traveloka has formally introduced a new feature offering alternative accommodation to meet the growing demand for such facilities from its customers.
The new feature, called Villas & Apartments, was launched in September this year to meet the increasing demand for alternative accommodations, Traveloka vice president for market management John Safenson said in a press briefing in Jakarta on Thursday.
“Ever since it was launched in September, the number of villas and apartments listed in Traveloka’s new feature has grown to 240,000 units both domestically and abroad,” John said.
Based on research institution Statisa’s 2018 Global Consumer Survey report, the demand for alternative accommodations such as villas, apartments and hostels grew 24 percent globally and is predicted to rise even more in the future.
Recent top destinations selected by Traveloka users were local places such as Bali, Bandung, Jakarta and Puncak, West Java. Meanwhile, popular overseas destinations picked by users were Bangkok, Kuala Lumpur, Tokyo, and Ho Chi Minh City, Vietnam.
John also mentioned there were a considerable number of users who made bookings in their own cities for staycations.
“Many of our users who can’t take many days off from work stay at hotels or villas near where they reside over the weekend. Usually, if they travel in a large group, they prefer staying at a rented house or large condominiums,” he said.
When asked about the company’s targets for next year, John said that one of the most important goals for Traveloka was to increase the number of its merchants.
“For now, we want to focus more on increasing [the number] of partners as much as possible both in our villas and apartment feature and also with other accommodation options.” (bry)
