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View all search resultsSustainable fashion trend rises along with e-commerce during COVID-19
When people’s awareness of sustainability and escalating fashion e-commerce join forces, the result is a rise in demand for sustainable fashion on the online retail landscape. Sustainable fashion incorporates manufacturing and production, which seeks to use biodegradable materials and reduce carbon emissions, among other things.
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W
hile accelerating the digitization of businesses, the COVID-19 pandemic has also increased the global public’s awareness on the importance of protecting the environment, which has translated into the rise of ecologically sustainable business operations.
The two-pronged changes that the COVID-19 pandemic has brought to businesses have affected the fashion industry as well. With shrinking brick-and-mortar retail activities, more fashion brands have been selling their products online, including in Indonesia.
Demand for sustainable fashion has also never been stronger, with more and more people becoming aware that fashion production makes up 10 percent of humanity’s carbon emissions, according to the Fashion Revolution Day website. Meanwhile, the same source said about 85 percent of all textiles ended up in the dump each year.
When people’s awareness of sustainability and escalating fashion e-commerce join forces, the result is a rise in demand for sustainable fashion on the online retail landscape. Sustainable fashion incorporates manufacturing and production, which seeks to use biodegradable materials and reduce carbon emissions, among other things.
Seeking to capitalize on this new trend, industries are on the race toward incorporating concrete environmental sustainability measures into their entire supply chain, making sure that their efforts go beyond the mere “greenwashing” marketing ploy.
At the same time, they are also striving to familiarize more of their consumers about what sustainable fashion production truly entails and how to find these products in the marketplace.
The following is a summary of a recent JakPost Spotlight webinar hosted by The Jakarta Post titled “The Rise of Sustainable Retail Fashion”, held on Oct. 16 from 2 to 3:30 p.m. in collaboration with cellulosic fiber brand TENCEL.
