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Jakarta Post

Sustainable fashion trend rises along with e-commerce during COVID-19

  • Sebastian Partogi and Muthi Kautsar


Jakarta   /   Wed, October 21 2020   /  09:00 am
Style and sustainability: As part of its sustainability journey, ZALORA recently launched its first sustainable collection using LENZING’s natural fibers TENCEL. ZALORA’s collection that uses TENCEL fibers include the Basics line, offering 44 styles from tops to jumpsuits. The Basics capsule collection assures consumers that their fashion choices have lower impacts on the environment.(Courtesy of/TENCEL)

While accelerating the digitization of businesses, the COVID-19 pandemic has also increased the global public’s awareness on the importance of protecting the environment, which has translated into the rise of ecologically sustainable business operations. The two-pronged changes that the COVID-19 pandemic has brought to businesses have affected the fashion industry as well. With shrinking brick-and-mortar retail activities, more fashion brands have been selling their products online, including in Indonesia. Demand for sustainable fashion has also never been stronger, with more and more people becoming aware that fashion production makes up 10 percent of humanity’s carbon emissions, according to the Fashion Revolution Day website. Meanwhile, the same source said about 85 percent of all textiles ended up in the dump each year. When people’s awareness of sustainabi...