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Jakarta Post

Reel-ing in: Investing in movies as world battles pandemic

  • Josa Lukman

    Jakarta

PREMIUM
Jakarta   /   Sat, January 16 2021   /  01:00 am
Award-winning: Visinema’s 'Keluarga Cemara' (Cemara Family) was among the top 10 most watched movies last year with 1.7 million viewers.(Courtesy of Visinema Pictures /-)

When you hear the word investing, you’d probably think of day traders staring intently at graphs and numbers, not blockbuster movies starring a cast of A-listers. Even more so during a pandemic. But when you consider that some titles can go on to become major cultural milestones, perhaps investing in the movies isn’t such a farfetched idea after all. Production house Visinema Pictures founder and CEO Angga Dwimas Sasongko said their core business fundamentals were simple: story, execution and distribution. “In the first 10 years of Visinema, we were focused on the story and execution – we’ve pretty much mastered them. The pandemic taught us many things, chiefly independency as a content creator,” he said. “We originally thought independency as a content creator was when we could create content or a story however we liked. However, the...